Hedonic Quality, Social Norms, and Environmental Campaigns

Environmental Quality and Social Deprivation

Conversation and compliance: role of interpersonal discussion and social norms in public communication campaigns.

This study explores the role of interpersonal discussion and social norms in a public health campaign, the BBC Condom Normalization Campaign, designed to promote conversation and change the public perception of condom use in India. Drawing upon the integrative model of behavioral prediction, attitudes, self-efficacy, subjective norms, and descriptive norms were predicted to relate to behavioral...

Environmental and Pro-Social Norms: Evidence on Littering

The paper investigates the relationship between pro-social norms and its implications for improved environmental outcomes. This is an area, which has been neglected in the environmental economics literature. We provide empirical evidence to demonstrate a robust link between perceived environmental cooperation (reduced public littering) and increased voluntary environmental morale. For this purp...

Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns

College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward undergraduates' behaviors were examined using social norms marketing and Expectancy Violation Theory (EVT) (N = 393J. Receiving statistical social norms messages led to an expectancy violation of the perceived social n...

Social Norms and Moral Norms Workshop Social Norms and Moral Norms Workshop Welcome Address

Dear Participant, We are very pleased to welcome you at the GATE research institute. This workshop aims at developing scientific discussions about Social Norms and Moral Norms. The objective is to better understand when people are more, or less, likely to act honestly and follow the moral course of action and norms instead of serving their strict self-interest at the others' expense. We are ext...